An industry leading integrated beef supply chain from

What's Gamechanger Farming?

At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.

That’s why we have created an industry leading integrated beef supply chain.

It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.

But it’s more than that too. It’s a Gamechanger for farmers and consumers.
NOW RECRUITING DAIRY FARMERS, REARERS AND FINISHERS
Rearers
Guaranteed Income & Dedicated Support

Now recruiting Rearers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stand alone enterprise
  • Guaranteed regular income
  • No capital outlay
  • Dedicated support team
Dairy Farmers
Dairy Stability Through Beef

Now recruiting Dairy Farmers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stable calf income
  • Fixed forward calf price
  • Industry-leading, proven beef on dairy sires
  • Regular on farm collections
  • No commission fees
Finishers
Security without the capital outlay

Now recruiting Finishers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • High health status animals
  • No capital outlay
  • Locked in lifetime price
  • Industry-leading genetics
  • FREE farm management software
Could you change the game?

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    Gamechanger Farming's Scott Millar has been out on farm in Brecon seeing how cattle are doing. After leaving a nearby rearing farm at 100kg and arriving on this farm where they graze at 1300ft above sea level, these 16 month old Gamechanger cattle are now averaging 470kg.

    This week they'll move onto a finishing farm where their diet will continue to consist of at least 70% forage, and we expect to see the same great growth rates thanks to their exceptional sire genetics 🧬☘
    ... See MoreSee Less

    The Gamechanger Farming team will be at UK Dairy Day being held at the Telford International Centre on 11 September.

    📍 We'll be on stand E32a to discuss the various options available for cattle farmers through ABP and Sainsbury's integrated beef supply chain, Gamechanger Farming, which supplies high performance Aberdeen Angus genetics to Gamechanger dairy farmers, rearers, growers, and finishers.

    We look forward to meeting some of you there!
    ... See MoreSee Less

    The Gamechanger Farming team will be at UK Dairy Day being held at the Telford International Centre on 11 September.  

📍  Well be on stand E32a to discuss the various options available for cattle farmers through ABP and Sainsburys integrated beef supply chain, Gamechanger Farming, which supplies high performance Aberdeen Angus genetics to Gamechanger dairy farmers, rearers, growers, and finishers. 

We look forward to meeting some of you there!

    📢 Great news for Gamechanger dairy calf suppliers - the fixed forward price is currently £280 for bull calves and £200 for heifers.

    All calves are sired by high performance Aberdeen Angus bulls, exclusive to Gamechanger, and go straight on to rearer units.

    👉 If you’re interested in using some of the best Aberdeen Angus genetics, knowing calf sale price at point of AI, and securing a reliable outlet for your calves, give us a call on 01458 259413. #cogentbreeding #GenusABS #gamechangerbeef
    ... See MoreSee Less

    📢 Great news for Gamechanger dairy calf suppliers - the fixed forward price is currently £280 for bull calves and £200 for heifers.

All calves are sired by high performance Aberdeen Angus bulls, exclusive to Gamechanger, and go straight on to rearer units.

👉 If you’re interested in using some of the best Aberdeen Angus genetics, knowing calf sale price at point of AI, and securing a reliable outlet for your calves, give us a call on 01458 259413. #cogentbreeding #GenusABS #gamechangerbeef

    Gamechanger growers graze young cattle out at pasture from their arrival at 100kg, through to 350-450kg, when they can move off farm or stay for the finishing stage.

    📱 AgriWebb livestock management software is provided by ABP to support growth performance monitoring, and advice is always available.

    ☘️ If you have grass, high welfare standards and are looking to keep cattle, Gamechanger could be for you.

    More info at: www.gamechangerintegratedbeef.com/becoming-a-gamechanger-grower
    ... See MoreSee Less

    Gamechanger growers graze young cattle out at pasture from their arrival at 100kg, through to 350-450kg, when they can move off farm or stay for the finishing stage. 

📱   AgriWebb livestock management software is provided by ABP to support growth performance monitoring, and advice is always available. 

☘️   If you have grass, high welfare standards and are looking to keep cattle, Gamechanger could be for you.

More info at: www.gamechangerintegratedbeef.com/becoming-a-gamechanger-grower

    The Gamechanger team supports its dairy farmers, youngstock rearers and growers, and beef finishers, providing top quality Aberdeen Angus genetics, and batches of consistent, high health cattle that will perform well on a forage based diet. As little or as much advice and support as needed is available, with payment plans to suit each business. Farmers can do one, some, or all of the Gamechanger models to suit.

    Please get in touch if you would like to know more, on 01458 259413 or enquiries@gamechangerintegratedbeef.com
    👉 www.gamechangerintegratedbeef.com
    ... See MoreSee Less

    The Gamechanger team supports its dairy farmers, youngstock rearers and growers, and beef finishers, providing top quality Aberdeen Angus genetics, and batches of consistent, high health cattle that will perform well on a forage based diet.  As little or as much advice and support as needed is available, with payment plans to suit each business.  Farmers can do one, some, or all of the Gamechanger models to suit.  

Please get in touch if you would like to know more, on 01458 259413 or enquiries@gamechangerintegratedbeef.com  
👉 www.gamechangerintegratedbeef.comImage attachment

    These Gamechanger heifers are out on grass in Brecon and are growing on well at 1.1kg/day, through a combination of excellent stockmanship, good quality forage, and superior Aberdeen Angus genetics, leading to great results 👏
    www.gamechangerintegratedbeef.com
    ... See MoreSee Less

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    Gamechanger Farming Suppliers
    James Thomas Dairy Farmer
    "The programme is a real benefit to my business. I know the price I will receive, calves are collected off farm and I get paid via BACS. You train your eye to meet specifications, in my experience; as the passport arrives the calf is ready to go. I’ve attended events with the supplier group to the Genus and Cogent ABS Bull Stud, Gamechanger Farming Rearing Units and to ABP processing plants."
    Gamechanger Farming Suppliers
    Sarah Whiting Calf Rearer
    "One of the huge advantages is that the Gamechanger Farming team are available whenever needed. They strike a balance between being non-intrusive yet supportive and ever ready."
    Gamechanger Farming Suppliers
    Stephen Dobel Finisher
    "We have recently signed up to Gamechanger Farming as it not only reduces the capital tied up in the beef enterprise, it helps iron out some of the price volatility that we have been hit with over the last few years."