
What's Gamechanger Farming?
At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.
That’s why we have created an industry leading integrated beef supply chain.
It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.
But it’s more than that too. It’s a Gamechanger for farmers and consumers.

Could you change the game?
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The Gamechanger team will be at Stoneleigh Park for Dairy-Tech this Wednesday.
📍 To find out more about supplying, growing and finishing cattle with Gamechanger, and to discuss finance options with Oxbury Bank Plc, come and see us at stand B210. ... See MoreSee Less
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Here’s a great example of what was dairy cow housing being used for Gamechanger calves. These weaned calves have been on farm for one month and are on TMR of grass silage, bean silage, maize, straw, and a little concentrate. With their high performance Aberdeen Angus genetics selected exclusively for Gamechanger we know these calves will grow exceptionally well on a high forage and grass diet, right through to finish.
If you would like to know more about taking on batches of Gamechanger cattle and the finance options available through Oxbury Bank Plc, please give us a call on 01458 772188. ... See MoreSee Less
Gamechanger is an integrated beef supply chain with more than 680 farmers involved throughout the supply, rearing, growing and finishing stages. Cattle thrive through this programme because they get the best start possible, as dedicated Gamechanger vet Tim Potter explains:
“We focus on preventative health within the calf rearing system of Gamechanger to maximise health and performance. The dedicated calf rearers have all had veterinary input into their shed designs to ensure the optimum environment for calves and follow a detailed health protocol which includes a number of vaccines for the prevention of common disease such as pneumonia and ringworm. All calves are screened for BVD so we can ensure there are no PIs in the system. Veterinary support is always available with growth rates and health being monitored throughout the rearing phase to ensure the calves achieve their full potential.”
☎ For more information about Gamechanger please call us on 01458 772188. ... See MoreSee Less
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Sourcing batches of high quality Aberdeen Angus sired cattle like these couldn’t be easier. Gamechanger is an established and trusted integrated beef supply chain offering financial support for cattle purchases, fixed forward pricing, data management software, advice when you need it, and more.
⭐ These Gamechanger cattle on farm in Gloucestershire weigh 450-500kg at 16 months old. Their top-quality genetics and high health means Gamechanger cattle grow well and will finish efficiently, making good use of shed or field space, and generating reliable income for your farming business. Call today to find out more on 01458 772188.
AgriWebb Oxbury Bank Plc Genus ABS Cogent Breeding Ltd ... See MoreSee Less
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These Gamechanger cattle are enjoying grazing on stubble turnips on the Gower Peninsula in Wales, with baled silage available and break fences moved daily. They are at what we call the “grower stage” gaining a healthy 0.8kg/dlwg, and thriving outdoors.
The farmer here opted into both the Gamechanger “grower stage” and “finisher stage” so these cattle will be housed next year and finished on a high-forage diet.
📞 For more more information about Gamechanger and the various stages and payment models we offer, please call us on: 01458 772188 or email enquiries@gamechangerfarming.com ... See MoreSee Less