An industry leading integrated beef supply chain from
What's Gamechanger Farming?
At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.
That’s why we have created an industry leading integrated beef supply chain.
It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.
But it’s more than that too. It’s a Gamechanger for farmers and consumers.
Could you change the game?
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Gamechanger Farming's Scott Millar has been out on farm in Brecon seeing how cattle are doing. After leaving a nearby rearing farm at 100kg and arriving on this farm where they graze at 1300ft above sea level, these 16 month old Gamechanger cattle are now averaging 470kg.
This week they'll move onto a finishing farm where their diet will continue to consist of at least 70% forage, and we expect to see the same great growth rates thanks to their exceptional sire genetics 🧬☘ ... See MoreSee Less
The Gamechanger Farming team will be at UK Dairy Day being held at the Telford International Centre on 11 September.
📍 We'll be on stand E32a to discuss the various options available for cattle farmers through ABP and Sainsbury's integrated beef supply chain, Gamechanger Farming, which supplies high performance Aberdeen Angus genetics to Gamechanger dairy farmers, rearers, growers, and finishers.
We look forward to meeting some of you there! ... See MoreSee Less
📢 Great news for Gamechanger dairy calf suppliers - the fixed forward price is currently £280 for bull calves and £200 for heifers.
All calves are sired by high performance Aberdeen Angus bulls, exclusive to Gamechanger, and go straight on to rearer units.
👉 If you’re interested in using some of the best Aberdeen Angus genetics, knowing calf sale price at point of AI, and securing a reliable outlet for your calves, give us a call on 01458 259413. #cogentbreeding #GenusABS #gamechangerbeef ... See MoreSee Less
Gamechanger growers graze young cattle out at pasture from their arrival at 100kg, through to 350-450kg, when they can move off farm or stay for the finishing stage.
📱 AgriWebb livestock management software is provided by ABP to support growth performance monitoring, and advice is always available.
☘️ If you have grass, high welfare standards and are looking to keep cattle, Gamechanger could be for you.
More info at: www.gamechangerintegratedbeef.com/becoming-a-gamechanger-grower ... See MoreSee Less
The Gamechanger team supports its dairy farmers, youngstock rearers and growers, and beef finishers, providing top quality Aberdeen Angus genetics, and batches of consistent, high health cattle that will perform well on a forage based diet. As little or as much advice and support as needed is available, with payment plans to suit each business. Farmers can do one, some, or all of the Gamechanger models to suit.
Please get in touch if you would like to know more, on 01458 259413 or enquiries@gamechangerintegratedbeef.com
👉 www.gamechangerintegratedbeef.com ... See MoreSee Less
These Gamechanger heifers are out on grass in Brecon and are growing on well at 1.1kg/day, through a combination of excellent stockmanship, good quality forage, and superior Aberdeen Angus genetics, leading to great results 👏
www.gamechangerintegratedbeef.com ... See MoreSee Less