An industry leading integrated beef supply chain from

What's Gamechanger Farming?

At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.

That’s why we have created an industry leading integrated beef supply chain.

It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.

But it’s more than that too. It’s a Gamechanger for farmers and consumers.
NOW RECRUITING DAIRY FARMERS, REARERS AND FINISHERS
Rearers
Guaranteed Income & Dedicated Support

Now recruiting Rearers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stand alone enterprise
  • Guaranteed regular income
  • No capital outlay
  • Dedicated support team
Dairy Farmers
Dairy Stability Through Beef

Now recruiting Dairy Farmers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stable calf income
  • Fixed forward calf price
  • Industry-leading, proven beef on dairy sires
  • Regular on farm collections
  • No commission fees
Finishers
Security without the capital outlay

Now recruiting Finishers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • High health status animals
  • No capital outlay
  • Locked in lifetime price
  • Industry-leading genetics
  • FREE farm management software
Could you change the game?

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    We’re looking forward to heading to Bath next week. On Tuesday 5 November we'll be there with some of our partners from Mole Valley Farmers, Cogent, Genus, Sainsbury’s, Oxbury, and more.

    On farm, we’ll be discussing how to optimise performance of Gamechanger cattle as well as explaining the different models available, from supplying calves, to rearing, growing and finishing cattle, all with high performance Aberdeen Angus genetics.

    Expert talks will cover how to finance the cattle, nutrition planning, weighing and weight monitoring, health, retailer insights, and more. Lunch is included.

    Call 01458 259413 or email tracey.gretton@gamechangerfarming.com to book your place and lunch.
    ... See MoreSee Less

    We’re looking forward to heading to Bath next week.  On Tuesday 5 November well be there with some of our partners from Mole Valley Farmers, Cogent, Genus, Sainsbury’s, Oxbury, and more. 

On farm, we’ll be discussing how to optimise performance of Gamechanger cattle as well as explaining the different models available, from supplying calves, to rearing, growing and finishing cattle, all with high performance Aberdeen Angus genetics.  

Expert talks will cover how to finance the cattle, nutrition planning, weighing and weight monitoring, health, retailer insights, and more. Lunch is included.

Call 01458 259413 or email tracey.gretton@gamechangerfarming.com to book your place and lunch.

    Gamechanger’s Scott Millar went to see these cattle this week, he says:

    “These 450 Gamechanger cattle are now housed for winter and performing well on a high-forage diet of grass silage, maize, and rolled barley, with minerals added to complement the results of the silage analysis. Regular silage analysis provides valuable information for perfecting winter rations to promote optimal daily liveweight gains. These cattle are in batches, with grower cattle at around 120kg all the way up to finishing cattle at 450kg. We look forward to seeing how these cattle grow.”
    ... See MoreSee Less

    Gamechanger’s Scott Millar went to see these cattle this week, he says:

“These 450 Gamechanger cattle are now housed for winter and performing well on a high-forage diet of grass silage, maize, and rolled barley, with minerals added to complement the results of the silage analysis. Regular silage analysis provides valuable information for perfecting winter rations to promote optimal daily liveweight gains. These cattle are in batches, with grower cattle at around 120kg all the way up to finishing cattle at 450kg. We look forward to seeing how these cattle grow.”Image attachment

    Gamechanger is Sainsbury’s and ABP’s integrated beef supply chain programme and offers high performance Aberdeen Angus sire genetics to dairy farmers, calf rearers, growers and finishers. Not only that, Gamechanger offers financial support to purchase cattle, advice throughout the process, and a reliable outlet with guaranteed income.

    Keen to know more? Come along to one of our two Roadshow events!
    ... See MoreSee Less

    Gamechanger is Sainsbury’s and ABP’s integrated beef supply chain programme and offers high performance Aberdeen Angus sire genetics to dairy farmers, calf rearers, growers and finishers.  Not only that, Gamechanger offers financial support to purchase cattle, advice throughout the process, and a reliable outlet with guaranteed income.  

Keen to know more?  Come along to one of our two Roadshow events!

    Are you an existing Gamechanger farmer wanting to maximise production efficiency?

    📍Join us in Shropshire on Tuesday 29th October, or Bath on Tuesday 5th November, when specialist speakers will explain how to get the best performance from your Gamechanger cattle.

    Experts will cover:
    ⭐ Financing your cattle
    ⭐ Genetics
    ⭐ Cattle nutrition
    ⭐ Data & performance monitoring
    ⭐ Retailer insights
    ⭐ and more..

    👉 This event is also for farmers interested in finding out more about joining Gamechanger.

    Call 01458 259413 or email tracey.gretton@gamechangerfarming.com to book your place and lunch.
    ... See MoreSee Less

    Are you an existing Gamechanger farmer wanting to maximise production efficiency?

📍Join us in Shropshire on Tuesday 29th October, or Bath on Tuesday 5th November, when specialist speakers will explain how to get the best performance from your Gamechanger cattle.

Experts will cover:
⭐ Financing your cattle
⭐ Genetics
⭐ Cattle nutrition
⭐ Data & performance monitoring
⭐ Retailer insights
⭐ and more.. 

👉 This event is also for farmers interested in finding out more about joining Gamechanger.

Call 01458 259413 or email tracey.gretton@gamechangerfarming.com to book your place and lunch.

    Gamechanger’s Jon Barnard has been out on farm in Somerset to see how these dairy to finish Gamechanger cattle are doing, and says:

    “It’s great to see these Gamechanger cattle growing well on a grass and forage-based diet, here they are at 14 months old having been bred, reared and grown on this holding where they will stay through to finish.“
    ... See MoreSee Less

    Gamechanger’s Jon Barnard has been out on farm in Somerset to see how these dairy to finish Gamechanger cattle are doing, and says:

“It’s great to see these Gamechanger cattle growing well on a grass and forage-based diet, here they are at 14 months old having been bred, reared and grown on this holding where they will stay through to finish.“

    📍The Gamechanger team will be hitting the road to Shropshire on Tuesday 29th October, and to Bath on Tuesday 5th November.

    If you’re a Gamechanger farmer looking to maximise efficiency, or if you’re not a Gamechanger farmer but interested in hearing more about it, join us for these rare opportunities to hear specifically about cattle nutrition, genetics, financing, performance recording, retailer insights, and more.

    Each on-farm event offers talks with subject specialists from 10:30am – 3pm and lunch is included.

    ☎️ Call 01458 259413 or email tracey.gretton@gamechangerfarming.com for more details and to book your place.
    ... See MoreSee Less

    📍The Gamechanger team will be hitting the road to Shropshire on Tuesday 29th October, and to Bath on Tuesday 5th November.  

If you’re a Gamechanger farmer looking to maximise efficiency, or if you’re not a Gamechanger farmer but interested in hearing more about it, join us for these rare opportunities to hear specifically about cattle nutrition, genetics, financing, performance recording, retailer insights, and more.  

Each on-farm event offers talks with subject specialists from 10:30am – 3pm and lunch is included. 

☎️ Call 01458 259413 or email tracey.gretton@gamechangerfarming.com for more details and to book your place.
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    Gamechanger Farming Suppliers
    James Thomas Dairy Farmer
    "The programme is a real benefit to my business. I know the price I will receive, calves are collected off farm and I get paid via BACS. You train your eye to meet specifications, in my experience; as the passport arrives the calf is ready to go. I’ve attended events with the supplier group to the Genus and Cogent ABS Bull Stud, Gamechanger Farming Rearing Units and to ABP processing plants."
    Gamechanger Farming Suppliers
    Sarah Whiting Calf Rearer
    "One of the huge advantages is that the Gamechanger Farming team are available whenever needed. They strike a balance between being non-intrusive yet supportive and ever ready."
    Gamechanger Farming Suppliers
    Stephen Dobel Finisher
    "We have recently signed up to Gamechanger Farming as it not only reduces the capital tied up in the beef enterprise, it helps iron out some of the price volatility that we have been hit with over the last few years."