An industry leading integrated beef supply chain from

What's Gamechanger Farming?

At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.

That’s why we have created an industry leading integrated beef supply chain.

It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.

But it’s more than that too. It’s a Gamechanger for farmers and consumers.
NOW RECRUITING DAIRY FARMERS, REARERS AND FINISHERS
Rearers
Guaranteed Income & Dedicated Support

Now recruiting Rearers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stand alone enterprise
  • Guaranteed regular income
  • No capital outlay
  • Dedicated support team
Dairy Farmers
Dairy Stability Through Beef

Now recruiting Dairy Farmers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • Stable calf income
  • Fixed forward calf price
  • Industry-leading, proven beef on dairy sires
  • Regular on farm collections
  • No commission fees
Finishers
Security without the capital outlay

Now recruiting Finishers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

  • High health status animals
  • No capital outlay
  • Locked in lifetime price
  • Industry-leading genetics
  • FREE farm management software
Could you change the game?

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    If you have shed or field space, increasing your cattle numbers couldn't be easier, with Gamechanger.

    That's exactly what farmer Alex Rawlings did, and he says:

    "I discovered that Gamechanger offers ways to incorporate more cattle alongside my existing suckler herd. I looked at the options and decided on growing and finishing cattle. To me, a big benefit of Gamechanger was the ability to finance cattle purchases through Oxbury. I wanted to invest in enough cattle to improve the farm’s monthly income which Oxbury Bank Plc enabled me to do quickly and without financial capital outlay.”

    ☘️ Gamechanger Aberdeen Angus sired cattle are high health and grow efficiently on a grass and forage based diet, adding a rewarding enterprise and reliable income stream to farming businesses.

    ⭐ We have high health weaned calves available now, with a range of payment models to suit your system. Please call 01458 772188 for more information.
    ... See MoreSee Less

    If you have shed or field space, increasing your cattle numbers couldnt be easier, with Gamechanger.  

Thats exactly what farmer Alex Rawlings did, and he says:

I discovered that Gamechanger offers ways to incorporate more cattle alongside my existing suckler herd.  I looked at the options and decided on growing and finishing cattle. To me, a big benefit of Gamechanger was the ability to finance cattle purchases through Oxbury.  I wanted to invest in enough cattle to improve the farm’s monthly income which Oxbury Bank Plc enabled me to do quickly and without financial capital outlay.” 

☘️ Gamechanger Aberdeen Angus sired cattle are high health and grow efficiently on a grass and forage based diet, adding a rewarding enterprise and reliable income stream to farming businesses.

⭐ We have high health weaned calves available now, with a range of payment models to suit your system. Please call 01458 772188 for more information.

    📍 If you’re at the Royal Welsh Winter Fair this week, you’ll find the Gamechanger team at stand 130 in the Glamorgan Hall.

    🤝 Come and see us to discuss our integrated beef scheme, whether you’re a dairy farmer considering Gamechanger’s Aberdeen Angus genetics to supply calves, a calf rearer looking for high quality calves, or a cattle grower or finisher, we could have the solution and payment model, for you.

    Oxbury Bank Plc Genus ABS Cogent Breeding Ltd The Royal Welsh Agricultural Society
    ... See MoreSee Less

    📍  If you’re at the Royal Welsh Winter Fair this week, you’ll find the Gamechanger team at stand 130 in the Glamorgan Hall.

🤝 Come and see us to discuss our integrated beef scheme, whether you’re a dairy farmer considering Gamechanger’s Aberdeen Angus genetics to supply calves, a calf rearer looking for high quality calves, or a cattle grower or finisher, we could have the solution and payment model, for you.

Oxbury Bank Plc Genus ABS Cogent Breeding Ltd The Royal Welsh Agricultural SocietyImage attachmentImage attachment+1Image attachment

    In North Yorkshire these 14 month-old heifers averaging 430kgs have just come in from grass, and a new batch of weaned calves has arrived to grow on. We know they will flourish!

    Gamechanger farmers like working with our Aberdeen Angus sired cattle because they are:
    - high health
    - ⁠sired by industry leading bulls selected for growth performance
    - ⁠grown and finished on a high forage and grass diet
    - ⁠good natured
    - part of an industry leading integrated beef supply chain from Sainsbury’s and ABP, which offers reliable payment options and fosters good relationships with farmers through our regional team.

    ☎ We are looking for more weaned calf growers and cattle finishers, to hear more about Gamechanger call us on 01458 259413.

    Genus ABS Cogent Breeding Ltd
    ... See MoreSee Less

    In North Yorkshire these 14 month-old heifers averaging 430kgs have just come in from grass, and a new batch of weaned calves has arrived to grow on. We know they will flourish!

Gamechanger farmers like working with our Aberdeen Angus sired cattle because they are:
- high health
- ⁠sired by industry leading bulls selected for growth performance
- ⁠grown and finished on a high forage and grass diet
- ⁠good natured
- part of an industry leading integrated beef supply chain from Sainsbury’s and ABP, which offers reliable payment options and fosters good relationships with farmers through our regional team.

☎  We are looking for more weaned calf growers and cattle finishers, to hear more about Gamechanger call us on 01458 259413.

Genus ABS Cogent Breeding Ltd

    We had an enlightening couple of days with farmers and the Gamechanger team at our recent Roadshow events near Bath and in Shropshire.

    Thank you to all those involved. If you missed out or want to hear more about Gamechanger, please give us a call ☎ 01458 259413.

    Genus ABS Cogent Breeding Ltd Wynnstay Agriculture AgriWebb AHDB Beef and Lamb Oxbury Bank Plc Datamars Livestock UK
    ... See MoreSee Less

    We had a brilliant Gamechanger Roadshow event near Bath this week, with farmers hearing how Gamechanger could work for their farm business, the finance options available, cattle data management, selected sires, and how to get the best performance from Gamechanger cattle with a forage-based diet.

    ⭐ Thank you to all those who joined us for this interesting day.
    ☎ Please get in touch with us if you have questions about Gamechanger, on 01458 259413.

    Cogent Breeding Ltd Genus ABS AgriWebb Mole Valley Farmers AHDB Beef and Lamb Wynnstay Agriculture Oxbury Bank Plc Datamars Livestock UK
    ... See MoreSee Less

    We had a brilliant Gamechanger Roadshow event near Bath this week, with farmers hearing how Gamechanger could work for their farm business, the finance options available, cattle data management, selected sires, and how to get the best performance from Gamechanger cattle with a forage-based diet. 

⭐ Thank you to all those who joined us for this interesting day. 
☎ Please get in touch with us if you have questions about Gamechanger, on 01458 259413.  

Cogent Breeding Ltd   Genus ABS   AgriWebb   Mole Valley Farmers AHDB Beef and Lamb  Wynnstay Agriculture Oxbury Bank Plc Datamars Livestock UKImage attachmentImage attachment+6Image attachment

    Exciting news...🥳

    We're delighted to announce that we have three new bulls joining our dedicated Gamechanger sire line-up!

    Gamechanger Farming suppliers can now choose from a wider range of genetics.

    ✔️ Our proven Gamechanger sires deliver high fertility and great calving ease
    ✔️ Their progeny grow quicker, are more feed e­fficient and have fewer days to finish

    Our Gamechanger sires are 👇

    1️⃣ NuEra T14 0136
    2️⃣ NuEra T14 0072
    3️⃣ ABS Masterman
    4️⃣ NuEra T14 0144

    Available in Sexcel®️ Male Beef

    To find out more, chat to us today:
    📞 01270 616681
    ... See MoreSee Less

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    Gamechanger Farming Suppliers
    James Thomas Dairy Farmer
    "The programme is a real benefit to my business. I know the price I will receive, calves are collected off farm and I get paid via BACS. You train your eye to meet specifications, in my experience; as the passport arrives the calf is ready to go. I’ve attended events with the supplier group to the Genus and Cogent ABS Bull Stud, Gamechanger Farming Rearing Units and to ABP processing plants."
    Gamechanger Farming Suppliers
    Sarah Whiting Calf Rearer
    "One of the huge advantages is that the Gamechanger Farming team are available whenever needed. They strike a balance between being non-intrusive yet supportive and ever ready."
    Gamechanger Farming Suppliers
    Stephen Dobel Finisher
    "We have recently signed up to Gamechanger Farming as it not only reduces the capital tied up in the beef enterprise, it helps iron out some of the price volatility that we have been hit with over the last few years."