An industry leading integrated beef supply chain from

What's Gamechanger Farming?

At Sainsbury’s and ABP we’re changing the way we produce and buy premium British beef – and we want you to be a part of it.

That’s why we have created an industry leading integrated beef supply chain.

It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing, consumer-friendly British beef with transparency, traceability and reduced environmental impacts.

But it’s more than that too. It’s a Gamechanger for farmers and consumers.
Could you change the game?

    NOW RECRUITING DAIRY FARMERS, REARERS AND FINISHERS
    Rearers
    Guaranteed Income & Dedicated Support

    Now recruiting Rearers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

    • Stand alone enterprise
    • Guaranteed regular income
    • No capital outlay
    • Dedicated support team
    Dairy Farmers
    Dairy Stability Through Beef

    Now recruiting Dairy Farmers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

    • Stable calf income
    • Fixed forward calf price
    • Industry-leading, proven beef on dairy sires
    • Regular on farm collections
    • No commission fees
    Finishers
    Security without the capital outlay

    Now recruiting Finishers for an industry-leading supply chain, bringing the best British beef to Sainsbury’s.

    • High health status animals
    • No capital outlay
    • Locked in lifetime price
    • Industry-leading genetics
    • FREE farm management software
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    Next Tuesday we're on farm in Cornwall to look at finishing cattle with Gamechanger, and on Wednesday we'll be focussing on the dairy side of Gamechanger, near Blackpool.
    For more information and to book places please contact us on 01458 772188. Lunch is included.
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    Next Tuesday were on farm in Cornwall to look at finishing cattle with Gamechanger, and on Wednesday well be focussing on the dairy side of Gamechanger, near Blackpool.For more information and to book places please contact us on 01458 772188.  Lunch is included.

    Gamechanger’s Millie and Tabby were out on farm in Mid-Wales last week, helping to weigh these seven month-old Gamechanger grower cattle. They’re all averaging gains of 1kg/day on a forage and grass diet, with a liveweight goal of 350-450kg, before they go on to a Gamechanger finisher.

    We’ve got on-farm events coming up so keep an eye on socials for dates and locations. We’ll also list details in our quarterly newsletter which will be out later this month, if you’d like to subscribe, or to hear more about Gamechanger, please drop us a message or call us on 01458 772188.

    AgriWebb Datamars Livestock UK
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    Gamechanger’s Millie and Tabby were out on farm in Mid-Wales last week, helping to weigh these seven month-old Gamechanger grower cattle. They’re all averaging gains of 1kg/day on a forage and grass diet, with a liveweight goal of 350-450kg, before they go on to a Gamechanger finisher.We’ve got on-farm events coming up so keep an eye on socials for dates and locations. We’ll also list details in our quarterly newsletter which will be out later this month, if you’d like to subscribe, or to hear more about Gamechanger, please drop us a message or call us on 01458 772188.AgriWebb Datamars Livestock UK

    📣 If you’re considering purchasing high quality beef cattle for your farming business and need financial support for the venture, Gamechanger offers a solution.

    We partner with dedicated agricultural bank Oxbury, where Dylan Owen, Head of Distributor Relationships says:

    “Through Gamechanger we offer a bespoke product to fund 100% of the cattle purchase cost upfront therefore preserving working capital to pay rearing and other costs. No repayment is required while the cattle are on farm, the cost of finance is low and there are no arrangement fees. Importantly, there’s no need to switch bank accounts to participate either. Since the bank opened in February 2021, Oxbury Bank Plc has paid out in excess of £1bn supporting farmers with long term loans and cashflow related products.”

    ⭐ To hear more about Oxbury’s financing option for Gamechanger cattle, call the Gamechanger team on 01458 772188.
    ... See MoreSee Less

    📣  If you’re considering purchasing high quality beef cattle for your farming business and need financial support for the venture, Gamechanger offers a solution.We partner with dedicated agricultural bank Oxbury, where Dylan Owen, Head of Distributor Relationships says: “Through Gamechanger we offer a bespoke product to fund 100% of the cattle purchase cost upfront therefore preserving working capital to pay rearing and other costs. No repayment is required while the cattle are on farm, the cost of finance is low and there are no arrangement fees. Importantly, there’s no need to switch bank accounts to participate either. Since the bank opened in February 2021, Oxbury Bank Plc has paid out in excess of £1bn supporting farmers with long term loans and cashflow related products.” ⭐ To hear more about Oxbury’s financing option for Gamechanger cattle, call the Gamechanger team on 01458 772188.
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    Gamechanger Farming Suppliers
    James Thomas Dairy Farmer
    "The programme is a real benefit to my business. I know the price I will receive, calves are collected off farm and I get paid via BACS. You train your eye to meet specifications, in my experience; as the passport arrives the calf is ready to go. I’ve attended events with the supplier group to the Genus and Cogent ABS Bull Stud, Gamechanger Farming Rearing Units and to ABP processing plants."
    Gamechanger Farming Suppliers
    Sarah Whiting Calf Rearer
    "One of the huge advantages is that the Gamechanger Farming team are available whenever needed. They strike a balance between being non-intrusive yet supportive and ever ready."
    Gamechanger Farming Suppliers
    Stephen Dobel Finisher
    "We have recently signed up to Gamechanger Farming as it not only reduces the capital tied up in the beef enterprise, it helps iron out some of the price volatility that we have been hit with over the last few years."